The data controller is Callum Joseph Daly, trading as DAYLI FUEL, of 44 Harpur Street, Bedford, MK40 2QT, United Kingdom. Contact: daylifuel@visionfitnessco.com

Order and contact information (name, delivery/billing address, email, phone, order details); account information if you create one; communications you send us; marketing preferences; and technical/usage information collected via cookies (see Section 9).

Processing and fulfilling orders, delivery and customer service - performance of a contract. Responding to enquiries - performance of a contract or our legitimate interest in customer service. Service communications about your order - performance of a contract. Marketing communications where you've opted in - your consent. Website security and proper functioning  - our legitimate interest. Complying with legal obligations (e.g. tax/accounting records)  - legal obligation. We do not make decisions about you using automated means alone, and we do not sell your personal information to third parties.

When you pay on our website, your payment is processed through our website's payment provider. We do not store your full card details ourselves.

We share personal information only where necessary with service providers that help us operate DAYLI FUEL, limited to what each provider needs for its role. These may include our website and ecommerce platform provider, which helps us operate our website and process orders; payment service providers, which process payments and related transaction information; delivery and order-operational service providers, where necessary to complete your order; our cookie consent management provider; and services we use to communicate with customers. We may also share information with professional advisers, regulators, law-enforcement bodies or other authorities where necessary or required by law. We do not sell or rent your personal information for third parties' own marketing. Some providers may process information outside the UK; where this happens, we rely on appropriate safeguards recognised under UK data protection law.

As long as reasonably necessary to fulfil your order, deal with any after-sales issue, and meet legal/accounting obligations (such as UK tax record-keeping). Marketing preferences are kept until you unsubscribe or ask us to delete them.

Under UK data protection law you can ask us for a copy of your information; ask us to correct or delete it; object to or restrict certain processing; ask for a portable copy; and withdraw consent at any time (e.g. for marketing). Contact daylifuel@visionfitnessco.com to exercise these rights. You may also complain to the UK Information Commissioner's Office (ico.org.uk).

We only send marketing communications if you've opted in. Opt out anytime via the unsubscribe link in any marketing email, or by contacting us; this won't affect service communications about an order you've placed.

Our website uses cookies and similar technologies to function properly and, where you consent, to understand how visitors use our site. You'll be shown a cookie consent banner where you can choose which categories of cookies to accept, and you can change your preferences at any time via our website's cookie settings.

We may update this Privacy Policy from time to time; the 'last updated' date will reflect this.